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As we close out the third quarter of 2025, it’s time to take a look at how the DVC resale market has shifted across July, August, and September. Whether you’re considering buying, selling, or simply keeping up with the trends, here’s what you need to know about pricing, ROFR (Right of First Refusal) activity, and buyer sentiment.
The Disney Vacation Club resale market continues to move at a steady, balanced pace. Average prices across most resorts held firm compared to earlier this year, with some light softening at select resorts and a few standout performers leading the pack in small-point contract sales.
For buyers, the current market still presents opportunities—especially for well-priced listings and smaller point packages. For sellers, pricing strategy and contract features remain key to attracting offers.
Average Sale Prices
*Please note these are actual average sale prices, not listing prices.
| Resort | April-June | July-September | Change |
| Animal Kingdom | $98 | $103 | ↑ $5 (+4%) |
| Aulani | $92 | $95 | ↑ $3 (+3%) |
| Bay Lake Tower | $127 | $131 | ↑ $4 (+3%) |
| Beach Club* | $125 | $120* | ↓ $5 (-4%) |
| BoardWalk | $119 | $115 | ↓ $4 (-4%) |
| Boulder Ridge | $92 | $98 | ↑ $6 (+7%) |
| Copper Creek | $131 | $135 | ↑ $4 (+3%) |
| Disneyland Hotel | — | $155 | — |
| Grand Californian | $238 | $245 | ↑ $7 (+3%) |
| Grand Floridian | $154 | $156 | ↑ $2 (+1%) |
| Hilton Head | $60 | $54 | ↓ $6 (-11%) |
| Old Key West (2042) | $80 | $79 | ↓ $1 (–1%) |
| Old Key West (2057) | $104 | $102 | ↓ $2 (–2%) |
| Polynesian | $155 | $156 | ↑ $1 (+1%) |
| Riviera* | $115 | $132* | ↑ $17 (+15%) |
| Saratoga Springs | $90 | $94 | ↑ $4 (+4%) |
| Vero Beach* | $43 | $64* | ↑$21 (+49%) |
* Note: Riviera and Vero Beach reflect primarily small point contract sales for this quarter, which typically have higher per-point pricing. Beach Club was sold out this quarter, with limited sales data.
Our First Disneyland Hotel Resale
This quarter also marks an exciting milestone: our brokerage completed its very first resale at the Disneyland Hotel. With an average per-point price of $155, these sales reflect growing interest in Disneyland properties (despite the resale restrictions) and add a new option for buyers seeking Disney experiences beyond Walt Disney World.
Market Observations
- Riviera and Vero Beach led the gains this quarter, due to the sale of 50-point contracts, which pushed the per-point average higher. Price per point for medium to larger contracts remains unchanged from Q2.
- BoardWalk softened modestly, with per-point prices dipping around 4%, yet buyer interest remains steady.
- Hilton Head experienced the largest decline, down 11%, reflecting softer buyer activity in this segment.
- “Core” Walt Disney World resorts like Bay Lake, Grand Floridian, and Polynesian saw steady, modest increases between 1–3%.
- “Value” resorts such as Animal Kingdom, Aulani, and Saratoga Springs posted healthy gains, offering strong opportunities for buyers seeking more affordable points.
- The Disneyland Hotel now officially joins the DVC resale landscape, providing buyers a new resort option.
ROFR (Right of First Refusal) Update
ROFR (Right of First Refusal) remained relatively quiet through the third quarter, following the trend from earlier in 2025. Our brokerage saw only one contract exercised at Old Key West with a sale price of $75 per point. This reduced ROFR pressure has allowed buyers to negotiate more confidently and sellers to price competitively without frequent Disney intervention.
Overall, Disney remains selective, but certain resorts are still being watched closely. If you’re buying at Animal Kingdom, Old Key West, Grand Californian or Grand Floridian, price positioning matters.
Buyer & Seller Takeaways
The market remains balanced, despite low inventory levels. Smaller point contracts, especially at high-demand resorts like Grand Californian, BoardWalk, and Beach Club, can move quickly and often at a premium. Affordable options at Animal Kingdom, Saratoga Springs, and Aulani remain attractive, with per-point prices under $105.
If you’re thinking about selling your DVC, it’s more important than ever to understand where your resort and contract type fall in the current landscape. Strategic pricing is critical—overpricing can slow offers even in a stable market. Buyers are savvy and have options. Contracts that are “loaded” (with banked points) or smaller in size continue to attract strong buyer interest.
Working with a trusted brokerage with the knowledge and experience you need to make sure you get a fair price and have a successful DVC purchase or sale is so important in times like these. We are here for you every step of the way: email us at team@vacationclublife.com or call 866-544-2919.